Parents innfluence on dating
Mickey Mouse helped Courtney and Tom Gilmour, of Pennsylvania, announce their adoption date to 12-year-old Janielle and 10-year-old Elijah, in a video posted to Facebook on July 6.The Gilmours had been fostering Janielle and Elijah for about three years and had long planned to adopt the children.Courtney told that she thought they were just going to give them a free dessert.
"Considering that the majority of purchase decisions in a supermarket are made in the store, neither retailers nor parents should underestimate the importance of child-induced purchase decisions", said Udo Wagner, professor of business administration of the University of Vienna.
Courtney wrote “adopting our kids” on her and Tom’s button and took a photo of it, and tweeted it to the Walt Disney World Twitter account.
A Disney representative contacted Courtney shortly after she posted the photo, asking her how they could make their stay extra special.
The footage shows Mickey signing Janielle and Elijah’s guestbook and performing a card trick before a sign is brought out that reads, “Your Adoption Day will be May 24, 2017.” That is the day they would officially be adopted.
When the children see the sign, they both burst into tears.“Disney offered a special meet and greet with Mickey so he could let them know their adoption date.
The influence children wield over their parents’ purchase decisions at the point of sale is grossly underestimated by parents.