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Posted by / 04-Oct-2016 18:52

Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.

“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).

The unique service that has been often noted by eharmony customers for years is the misuse of the website to incur auto-renewals from members.

Members frequently complain that the website lacks a stable cancellation for membership or the auto-renewal subscription.

The site collects demographic data (age, gender, location), psychographic data (likes, interests and habits), and behavioral data (actions taken on the site).

e Harmony’s research team also conducts research on couples who met through the site.

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She signed up for JDate, an online dating site for Jewish singles.