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ABOVE: Global’s Aalia Adam interviews a Montreal “sugar baby”.MONTREAL – The growing trend known as ‘seeking arrangement’ has become more and more popular, especially among students.Here in Montreal, Mc Gill University ranked second on the website’s list of top 20 fastest growing sugar baby schools.The site promises to hook-up wealthy men — or sugar daddies — with younger women known as sugar babies.She said she’s a student at Université de Montréal and she was recently having trouble making ends meet.She turned to Seeking looking for help.“It’s a way to go to school and not stress too much and focus on my studies,” she explained.“I don’t have to work 20 hours, so that’s the reason.”Her 45-year-old benefactor has been supporting her financially for the past five months.Official company materials highlight the allure of sugar dating, encouraging students to stop “wasting precious study hours at a minimum-wage job” and to instead connect with a “generous benefactor” who might provide valuable networks and introductions.“Why hope for financial aid when you can guarantee it with a sugar daddy? “Student loans lead to endless debt, which amounts to more than a new graduate can handle.
Since offering the upgraded memberships in 2011, the site has seen an increase of 58% in its college enrollees.Not that those rumours have stopped the attractive blonde from putting herself out there."I like the old traditional way of dating people.I want to be sent flowers not dirty pictures," she said.Welcome to the world of "sugaring" where, for a monthly fee, men and women can search for eye candy, someone to dote on them with affection in a mutually beneficial relationship.Seeking is a self-proclaimed platform that provides"mentorship and quality companionship" for college students -- more often than not, young women.
These women, "sugar babies," are showered with riches by much wealthier, older men, "sugar daddies," in exchange for companionship.